Our Story

Inspired by a lifelong obsession with swimwear and an inability to find a swimsuit that fit, Margie Reynolds designed Bring It In Swim.
 
"There is nothing more satisfying than selling a swimsuit to a customer who has reclaimed her va va voom in one of our designs. Our goal is to make great looking swimwear with firm construction allowing women to feel elegantly confident every time."

Launching in 2026, Bring It In Live. Your new workout wingwoman. 
The Live collection is soft, sculpting, and supportive enough to handle
 burpees, brunch, and everything in between. Whether you’re lifting weights or lifting
 spirits, this brands got your back — literally.
 
We wear shapewear under our clothes. Bring it in Swim & Live has it simply built in. No extra fuss required.


Shop Live

Shop Swim